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Articles

  Give The Ladies What They Want (At Your Restaurant)
Feb 7, 2012
It's critical to understand that women are different than men, in terms of marketing to them. Joel shares some key points to remember and implement...
  Marketing Tip: Making Money from the Business of Love
Feb 1, 2012
Restaurants count on Valentine's Day to deliver a flood of sales and profits. Michael talks about getting more bang for your restaurant marketing buck for the big "month".
  Six Strategies to Compete In Business
Feb 1, 2012
Shep shares six no-cost or low-cost competitive marketing strategies.
  Six Restaurant Marketing Trends For 2012
Feb 1, 2012
What's in store for restaurant marketing in 2012? Carin shares six key restaurant marketing trends aimed at gaining market share, better understanding customers and turning a profit in 2012.
  The Power of Suggestion: 6 Tips to Build Sales
Jan 31, 2012
Michael discusses six effective ways to use the power of suggestive selling to build sales.
  Should I Franchise My Restaurant?
Jan 27, 2012
Think you have a restaurant that might be "the next McDonald's?" Maybe you, too, should consider franchising.
  The Big Money Maker
Jan 25, 2012
Sandy knows catering -- period. Check out her tips for full-service and off-site catering.
  What Your Restaurant Loses By Ignoring Gatekeepers
Jan 23, 2012
Carin reminds you of the importance that getting this segment right can have on your business.
  Are You Leaving Money On The Table?
Jan 20, 2012
Sometimes it simple things. But you're probably missing them unless you take the time to evaluate your business. Michael shares a story...
  5 Ways WiFi Gives Your Restaurant an Advantage
Jan 19, 2012
Wi-Fi has grown immensely in popularity over the last few years, and customers have come to expect Wi-Fi to be available in all service establishments. This is especially true for restaurants...
  Four Things Your Restaurant Needs to Know About Text Message Marketing
Jan 13, 2012
Everyone is talking about mobile marketing, yet few business are using it -- and of those using it, very few are using it well. Adam shares some key tips...
  How To Make 2012 Your Best Year Ever!
Dec 19, 2011

Michael encourages you to take ten minutes to write your restaurant's goals down for 2012. Then he talks about "how to blow those goals out of the water". A must read as we head into the new year.
  9 Reasons Cell Phone Paging Systems are Better than Restaurant Pagers
Dec 16, 2011
Luke outlines 9 reasons why using text alerts sent directly to a customer's phone is much more beneficial to restaurants than sticking with restaurant pagers.
  4 Things You Need to Know About Wine Apps
Dec 13, 2011
Fact 1: People love iPads. Fact 2: iPads are a smart tool for wine lists. Here's four reasons why...
  2012 Top Trends & Predictions
Dec 4, 2011
Trends across the board for the new year including food, restaurants, ingredients, drinks and hotels. From Andrew Freeman & Co.
  Season's Greetings: 7 Ideas to Keep Your Holiday Customers Happy
Dec 2, 2011

It's the holiday season again and if you want it to be a happy one for you, you'd better start thinking how you can make it happy for your customers. Miriam has seven ideas for you to consider.
  Marketing A Restaurant In December (So As It'd Stay Busy Through January)
Nov 29, 2011
One idea that you've got to think about for your restaurant right now. 
  The Red Cups Are Here
Nov 28, 2011

How important are the holidays to your sales mix? For many the combination of groups reserving tables and private party rooms for holiday parties, as well as, drop off and full service catered parties represents a significant source of profits at year-end.  Michael examines some of the key sales areas so your year will end on a highly profitable note.
  Develop Engaging Restaurant Marketing Collateral
Oct 21, 2011
Developing engaging marketing collateral may seem like a costly, labor intensive trade, but doing it the right way can really set your restaurant apart. Matt shares a number of tips from branding to design to promotional materials.
  Top 10 Social Media Must Haves (Live Webinar)
Oct 17, 2011
Social Media marketing is becoming more and more important for local restaurant marketing. Join me as I talk all about the sites you need to be paying attention to; What to say and how to say it; what it takes to get it all done; keeping score & more...
  5 Tips to Double Your December (Webinar)
Oct 4, 2011
This webinar is designed to prep your marketing with actionable tools and key takeaways that will maximize holiday results and maneuver toward a revenue-filled holiday season.
  Put more butts in seats by engaging your customers: Why Foursquare, Yelp, Groupon might not be the answer
Oct 4, 2011
Given the incredible value of existing customers, restaurants need to own these customers not only to unlock their value in the form of referrals, repeat visits and positive reviews but also because just relying on other networks like Groupon, Yelp and Foursquare etc. can have disastrous consequences.
  Keeping it simple: How to create a restaurant concept that can succeed
Sep 15, 2011
Big menus with too many items, oversized dining rooms, multi-ingredient dishes, huge liquor selections and wine lists and over decorating. They're all symptoms of the same problem, over complicating your concept.
  10 Ways to Use Your Restaurant Videos
Sep 14, 2011
Aside from YouTube there are countless ways to use your short videos. Unlike traditional print or television advertising, an online video's duration and uses are limitless!
  5 Key Principles Of Restaurant Marketing
Sep 13, 2011
Alex challenges you in five areas. Are you up for the quiz? 
  Gun to the Head Marketing (Webinar)
Sep 12, 2011
Learn how a 9th-grade drop-out increased his restaurant sales by $137,000 a month. Join us as Kamron shares the formula he used to skyrocketed his sales an electrifying 1,066% over the three years.
  Blind Spots Limit Your Success
Aug 29, 2011
The restaurant business is something we live and breathe. Yet the success we'd really like to have often eludes us. The problem is that we all have "blind spots". We can't see what we're missing. Michael elaborates...
  Ultimate Smackdown: Websites vs. Facebook - Webinar
Aug 23, 2011
Does your restaurant website have what it takes to drive success or do you need Facebook to fill those seats every night? We challenge websites and Facebook to the ultimate smackdown and show you how to make both more effective for your restaurant.
  iPads and Wine: a Nice Pairing
Aug 22, 2011
Will tablets like the iPad take over restaurant menu presentations? What about wine lists? Here's a number of ways that the iPad and wine make a nice pair.
  Top 5 Musts for Restaurateurs During Site Selection - Best Practices
Aug 12, 2011
Too often restaurant site selection is based on instinct or simply on where the owner would like the new location to be. But picking a site that is likely to be successful is a science, not an art. Regardless of the approach, there are overarching best practices to keep restaurateurs on course.
 
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