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Articles

  Restaurant Tech: "Waitlists 2.0"
May 15, 2012
Jaime chats with Luke from NoWait about the future of waiting at restaurants.
  How Restaurants Can Use Pinterest and Instagram to Boost Revenues
May 8, 2012
Zeke tells you how two popular social apps can help your bottom line by creating awareness and free viral marketing for your restaurant.
  Restaurant Tech: "Pay at the Table"
Apr 11, 2012
Jaime talks with Steve from Viableware about what's going on with "pay at the table".
  Foursquare: the what, why and how...
Mar 23, 2012
Jaime shares a quick overview of this location based site/service with tips on what to do next.
  Wi-Fi's Most Sought-After Feature: The Landing Page
Mar 1, 2012
Chelsea shares why a wi-fi landing page is a key feature for your restaurant's hotspot access.
  Restaurant Marketing: "Three New Tenets of Customer Loyalty"
Feb 28, 2012
A great chat between Jaime & Jon where they hit on many keys of the restaurant industry including marketing, customer loyalty, mobile, company culture and more.
  10 Apps For Your Restaurant's New iPad
Feb 2, 2012
Here are ten reasons why your restaurant needs an iPad.
  Six Restaurant Marketing Trends For 2012
Feb 1, 2012
What's in store for restaurant marketing in 2012? Carin shares six key restaurant marketing trends aimed at gaining market share, better understanding customers and turning a profit in 2012.
  5 Ways WiFi Gives Your Restaurant an Advantage
Jan 19, 2012
Wi-Fi has grown immensely in popularity over the last few years, and customers have come to expect Wi-Fi to be available in all service establishments. This is especially true for restaurants...
  Getting More Out of Your POS System
Jan 17, 2012
Make sure you are fully utilizing your POS equipment by checking out these tips about the untapped potential that you may have at your fingertips through the POS system in your restaurant.
  Four Things Your Restaurant Needs to Know About Text Message Marketing
Jan 13, 2012
Everyone is talking about mobile marketing, yet few business are using it -- and of those using it, very few are using it well. Adam shares some key tips...
  Cheapest is Not Always Best
Dec 18, 2011
It is easiest to choose the lowest cost provider, but that can create long term problems. David runs through the questions to ask when selecting an online ordering platform.
  9 Reasons Cell Phone Paging Systems are Better than Restaurant Pagers
Dec 16, 2011
Luke outlines 9 reasons why using text alerts sent directly to a customer's phone is much more beneficial to restaurants than sticking with restaurant pagers.
  4 Things You Need to Know About Wine Apps
Dec 13, 2011
Fact 1: People love iPads. Fact 2: iPads are a smart tool for wine lists. Here's four reasons why...
  Top 10 Social Media Must Haves (Live Webinar)
Oct 17, 2011
Social Media marketing is becoming more and more important for local restaurant marketing. Join me as I talk all about the sites you need to be paying attention to; What to say and how to say it; what it takes to get it all done; keeping score & more...
  8 Do's & Don'ts of Twitter for Restaurants
Oct 13, 2011
Restaurants are using Twitter as a cost-effective way to connect with their customers and improve their profits. Here are some basic twitter rules to get started.
  5 Tips to Double Your December (Webinar)
Oct 4, 2011
This webinar is designed to prep your marketing with actionable tools and key takeaways that will maximize holiday results and maneuver toward a revenue-filled holiday season.
  Put more butts in seats by engaging your customers: Why Foursquare, Yelp, Groupon might not be the answer
Oct 4, 2011
Given the incredible value of existing customers, restaurants need to own these customers not only to unlock their value in the form of referrals, repeat visits and positive reviews but also because just relying on other networks like Groupon, Yelp and Foursquare etc. can have disastrous consequences.
  10 Ways to Use Your Restaurant Videos
Sep 14, 2011
Aside from YouTube there are countless ways to use your short videos. Unlike traditional print or television advertising, an online video's duration and uses are limitless!
  Ultimate Smackdown: Websites vs. Facebook - Webinar
Aug 23, 2011
Does your restaurant website have what it takes to drive success or do you need Facebook to fill those seats every night? We challenge websites and Facebook to the ultimate smackdown and show you how to make both more effective for your restaurant.
  iPads and Wine: a Nice Pairing
Aug 22, 2011
Will tablets like the iPad take over restaurant menu presentations? What about wine lists? Here's a number of ways that the iPad and wine make a nice pair.
  Getting Your Customers to Order Online
Aug 6, 2011
Now more than ever, restaurant patrons want to have the ability to place orders online. Smart operators recognize this and many have enabled their website to take online orders. David shares some "how-to" tips.
  Seven Email Marketing Tactics to Boost Restaurant Sales
Jul 28, 2011
Restaurants of all types and sizes can use email marketing to reach out to their clientele on a regular basis. Here are some tactics restaurants can follow to optimize their email marketing strategies in an effort to increase restaurant sales.
  Is Mobile Ordering Right for your Restaurant?
Jul 8, 2011
In a nation filled with impatience, distractions and discounts, smartphone ordering is part of the future of a changing restaurant industry. It may just be the way to capture the next generation of hungry customers--diners who want to enjoy their meals without putting down their smartphones.
  7 Tips for a Better Restaurant Website
Jun 14, 2011
Your website is extremely important to the success of your restaurant so take charge and make it work for you! Join us as we reveal seven common sense tips to maximize the effectiveness of your website for optimal results in your restaurant.
  Plan Your Ultimate July 4 Barbecue with a New Wine Mobile App
Jun 3, 2011
A new free mobile application allows you to instantly scan 150,000 wines in the liquor store to get tasting notes, scores, and food pairings.
  New Customers Are Searching. Will They Find Your Restaurant?
May 31, 2011
If you moved into a new area and wanted to find a nearby Italian, Mexican, or any other style of restaurant, what would you do? Let's be honest, you would Google it. And what would you find?
  Social Networking: Marketing Your Restaurant In The Digital Age
Apr 20, 2011
Kelsey tells you why social media is not just a fad you want to shrug off and how ignoring it will only hurt your restaurant.
  Social Media Marketing: How to Cut Through the Noise
Apr 7, 2011
In a short interview with a "Social Media Manager" for three independent restaurants, Alexis covers the who, what, and "how do you manage it all questions" of social media for restaurants.
  Online Coupon Sites Offer Increasing Opportunities For Restaurants
Apr 2, 2011
Coupons have always played an integral role in the marketing and advertising strategies of many retailers. As newspaper and periodical circulation continues to decline throughout the United States, online coupons will be become more and more relevant.
 
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